In addition to clearly and compellingly answering the question you're given and following basic rules of grammar, sentence structure and organization, your essay should also showcase what makes you an ideal candidate.
Avoid cliches and simplistic logic, instead getting to the heart of the question you're asked and boiling your essay down to the most compelling, unique elements of your application.
Be sure to maintain a unique voice in your introduction and throughout your essay. To show who you are. From the way my mentors and I began working two hours earlier than required to meet deadlines, I learned that engineering is the commitment of long hours.
You can catch these kinds of errors much faster if you see AND hear them. You need to be genuine about what you say, and this is why you need to care about the topic you choose.
I talked about my community every chance I got, writing a public backlash to Donald Trump and reading out to the group of parents to show them my unique struggle.