Some of the most successful corporations started in garages, and through planning became industry giants. A member of management should be assigned accountability for each milestone or major step on every project in the strategic plan.
The following pages will describe in detail the seven essential sections of a business plan: what you should include, what you shouldn't include, how to work the numbers and additional resources you can turn to for help.
Using this channel, a manufacturer sells to a wholesaler, who in turn sells it to a retailer or other agent for further distribution through the channel until it reaches the end user.
A competitor's strengths and weaknesses are usually based on the presence and absence of key assets and skills needed to compete in the market.
When developing the revenue model for the business plan, the equation used to project sales is fairly simple. In the case of a microbrewery that plans to brew a premium lager beer, the total feasible market could be defined by determining how many drinkers of premium pilsner beers there are in the target market.
All objectives should clearly indicate the timeframe that they encompass to provide a point at which the planning group can determine whether or not the objective has been achieved.