Descriptive survey research

Several important scientific discoveries as well as anthropological information about events outside of our common experiences have resulted from making such descriptions.

descriptive survey research design pdf

Once the instruments are developed, they can be used to describe phenomena of interest to the researchers. For example, astronomers use their telescopes to develop descriptions of different parts of the universe, anthropologists describe life events of socially atypical situations or cultures uniquely different from our own, and educational researchers describe activities within classrooms concerning the implementation of technology.

This offers a deeper insight into the purchasing experience of the customer. What are the most significant risks in nuclear energy production? The term descriptive research refers to the type of research question, design, and data analysis that will be applied to a given topic.

Importance of descriptive research

Rysavy and Sales also apply a descriptive approach to study the role of group collaboration for working at computers. Natural environment: Descriptive research allows for the research to be conducted in the natural environment of the respondent and this ensures that high-quality and honest data is collected. Halo effect: If the research observer has a potential bias towards the research topic or some respondents in the research, the observations then maybe considered as invalid or untrue. Descriptive research can be either quantitative or qualitative. Descriptive research methods Descriptive research can use both qualitative and quantitative research methods. For example, in a supermarket, a researcher can from afar monitor and track the selection and purchasing trends of the customers. The same survey also asks demographic questions like age, income, gender, geographical location etc. A company that wants to evaluate the morale of its staff. This also allows any number of variables to be evaluated.

Survey Research In survey researchrespondents answer through surveys or questionnaires, or polls. Conduct comparisons: Organizations also use descriptive research to understand how different groups respond to a certain product or service.

Descriptive research example

This also helps in understanding if the students are impacted in any way with this change. Between these 3, all major methods of data collection are covered which provides a lot of information. One camp argues the benefits of a scientific approach to educational research, thus preferring the experimental, quantitative approach, while the other camp posits the need to recognize the unique human side of educational research questions and thus prefers to use qualitative research methodology. What is the best way to provide access to computer equipment in schools? The combination of its characteristic summary and correlational statistics, along with its focus on specific types of research questions, methods, and outcomes is what distinguishes descriptive research from other research types. How prevalent is disease A in population B? Thick, rich descriptions of phenomena can also emerge from qualitative studies, case studies, observational studies, interviews, and portfolio assessments. Descriptive research is also known as Statistical Research. Finally, Knupfer's study extended the analysis and conclusions in order to yield suggestions for instructional designers involved with educational computing. Basis for further research: The data collected and analyzed from descriptive research can then be further researched using different research techniques. Do customers of company X prefer product X or product Y? For example, astronomers use their telescopes to develop descriptions of different parts of the universe, anthropologists describe life events of socially atypical situations or cultures uniquely different from our own, and educational researchers describe activities within classrooms concerning the implementation of technology.

Laboratory observations are usually less time-consuming and cheaper than naturalistic observations. Descriptive studies can yield rich data that lead to important recommendations.

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Descriptive Research Design