Marketing on social media leads to higher conversion rates. By following certain keywords and checking out trending topics in your industry, you can see who is taking part in the conversation.
Are you marketing to different groups? Then, Facebook allows you to serve your ad content to those who exhibit the same types of behaviors that your target audience does. Not only do consumers trust reviews on social media, but they often seek them out before making a purchasing decision.
The results of social media analysis indicate which social media channels will bear the fruit and deliver your social media ROI.
Do they use certain colors?
And last but not least… social media marketing gives you the valuable opportunity to gain new insights into your customers. But did you know that search engines may be using your social media presence as a factor in their rankings? What is the social media reach of posts?